Friday, October 14, 2011

[ME] Going For The Look


Although it is undeniable that the majority of human beings favor beautiful things; one typical conflict that always occurs is when one finds this and that attractive while the other disagrees, is there an exact policy to judge the beauty of all things? Cohen's argument cast a supporting vote towards the “classic American” hiring methods of Abercrombie, an uprising clothing retail superstar which most American teens love and desire. Elizabeth Nill, a sophomore at Northwestern University, were spotted three times by Abercrombie's managers and offered her a job as a clerk. To the company, a sales clerk is actually the brand representative and his or her duty is to project the brand and themselves with energy and enthusiasm so it will capture the customers' awareness to the brand. Ms. Nill stands 5-foot-6-inches tall and has long blond hair. “She looks hip, in fact, she looks like she just walked out of the Abercrombie & Fitch catalog.”- described by Steven Greenhouse, author of this article.

With people appreciating and acknowledging your looks and appearance is definitely an honor that one should be proud of, you don't know how many people went to that store because of the blond, blue-eyed and preppy model on the catalog. The shirt itself looks...alright just by itself sitting on the table, but once it was placed on the sexy model, even a plain white t-shirt would look amazingly exquisite. Hiring by looks is no news in the retail industry but the real question is: Is the “classic American” look really considered by public to be the most lucrative advertisement? Does everybody in the whole wide world adore the “classic American” look? I found this sales act rather short sighted and straight up racist. This boasting American pride that that Abercrombie has eliminated other races' charm by praising themselves to such a high point they had gone blind. It is completely arguable for they can only set their target on white Americans but not the other races. If the company is really ‘hiring for the look’, shouldn’t they also hire applied candidates of different ethnicity, since “Classic Americans’ are not the winners of every worldwide beauty contest?

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